TRIPLET AND COUSIN CAMPAIGNS

In this project, I examined an existing ad and created two new ads for different takes on a campaign. A "triplet" campaign is when the composition is almost identical - which the first ad is showing. A "cousin" campaign has variation in composition, but still holds a similar look and feel. I chose an Eini & Co. ad that featured a hummingbird sipping the nectar out of a flower cupcake. I changed the flower and background color, as well as making it a butterfly instead of a bird for my triplet. As for the cousin, I went with a bowl of flower cupcakes instead of a single and used a chick for a pop of color. Overall, I wanted to capture the simplistic, crisp, and real look that the original ad was giving in my triplet and cousin campaigns.