SWEET TOOTH'S BRANDING AND IDENTITY PACKAGE

For this project, I was tasked with the typographic branding of a fictional bakery. I came up with the name "sweet tooth" because I personally have one. I wanted to go for an elegant and minimalist look to my bakery to demonstrate its high quality baked goods, but at an affordable price. I also chose a different color palette than most bakeries because I wanted it to stand out and capture the eye.