150 YEARS OF HEINZ CAMPAIGN
In this campaign, I pretended the Heinz brand would be 150 years old this year. I had to convince a new audience and remind loyal consumers why Heinz is the only ketchup for their favorite foods. I decided to go with the idea that it's for everyone and it has longevity. I used different types of hands with various time frames to show that Heinz can be for anyone at any time. I made a simplistic look in my ads to make the ketchup the main star of the show and because Heinz is a simple brand itself.
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