WTF WERE THEY THINKING CAMPAIGN

In this project, I was tasked with retackling a poorly executed campaign with my own art and copy, but keeping with the same message. The first picture is the original ads that I used for reference. I went with Pretzel Crisps because their previous ads had offensive copy. I thought of another way to make this message much more friendly by changing up the copy to make it clearly about the pretzel, while using the pretzel itself to emphasize its thinness and flavor.

You may also like