LIL' ABUNDANCE CAMPAIGN AND REBRAND
For this campaign, I worked in a group and we created our own agency called Modish Melon. We had to pitch to our client, Philabundance - a nonprofit food bank, a summer campaign and rebrand of their backpack program called Lil' Abundance. The program gives meals in backpacks to kids who are food insecure around the Greater Philadelphia area. We wanted to keep our campaign and rebrand optimistic, influential, and approachable to gain awareness for the program, since we understand food insecurity is a very delicate topic. As for the creative, I personally made the magazine ad, landing page, and design of the blog posts.
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