PETPLAN SELL SHEET AND LANDING PAGE REDESIGN

In this project, I had to redesign a one-page sell sheet that promotes Petplan pet insurance to AARP members and then create a landing page for it. I wanted to go for a bright and friendly look because the audience is a bit older, while making the important information easy to read quickly. I added a lot of imagery because it makes it more visually interesting and might be relatable or nostalgic to the older audience.