ASPCA LOW BUDGET CAMPAIGN
For this project, my goal was to try to raise funds for my chosen non-profit by creating a low budget campaign for them. I chose ASPCA because I'm a big animal lover. The message I went with is to be the reason animals have hope by donating. I created a small story in each ad to demonstrate the change people can make, while also using some happier imagery since sad animal pictures are common and can make people want to look away.
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